28 March, 2011 - Reconnaissance International is pleased to announce the dates and theme for the 22nd annual Holo-pack.Holo-print, to be held at the Aria Resort in Las Vegas, USA on November 9-11 2011.

The theme, reflecting the location while stimulating thinking on how to improve the use of holography, is: Improving Your Odds With Holography.

Reconnaissance International is now inviting papers to be submitted on this theme. Holograms have been shown to improve the odds in fighting counterfeiters and in boosting retail sales. Can new production techniques reduce entry costs for doing the same in emerging markets and applications. And how can investors and entrepreneurs improve their odds for success in holography? These will be just some of the issues covered.

An additional feature in Las Vegas will be a one-day Short Course on November 9 covering Holographics in Packaging, aimed at packaging designers, printers and converters to introduce them to the new paradigms in holographic packaging. Amazing advances in production technologies for holographic packaging are now offering unheard of possibilities for brand owners. This  practical course, examining design and production issues in combining holographics with printed graphics, will show how.

For more information, visit http://www.holopack-holoprint.com/